Adidas Selling $500 Running Sneakers Only Meant to Last for One Race Core77 We Ran in Adidas's $500 Super Shoe Until It Gave Out. Here's How Far We Got. Adidas says their ultralight Adizero Adios Pro Evo 1 is designed for one marathon. We wondered Adidas developed its first marathon specific shoe in the late 1960s, named the Adidas Marathon. 59 years later, they developed the first shoe worn to break the two hour barrier in an official race Tested: Adidas Adizero Adios Pro Evo 1 Marathon Racing Shoes