Juul's Meltdown Costs Tobacco Giant Altria $4.5 Billion The New York Times JUUL Labs' 73 Percent Market Share & $15 Billion Valuation Has Come With a Rapid Proliferation of Copycat Products The Fashion Law F.D.A. Orders Juul to Remove E Cigarette Products from U.S. Market The New York Times If you are in the United States and purchased e cigarette products directly from Juul Labs, Inc. or any of its subsidiaries or affiliates, from October 5, 2018, to February 26, 2026, a